One trade. Nothing else.
Foundation repair is the only thing I sell,
because it is the only thing I know cold
Somebody searching slab leak at eleven at night is a different customer from somebody comparing steel piers to pressed pilings on a Sunday afternoon. Different urgency, different page, different money. A general agency works that out on your budget over the first two months. I already know.
Why search matters more in your trade than in most
Four things make foundation repair different, and all four point the same way.
The customer is not shopping, they are worried
A crack running up the drywall is not a purchase anybody planned. They want it looked at, and they call from the map without comparing five companies for a week. Position decides who gets that call more than price does.
One job is worth more than a month of marketing
A twenty-two pier job is not a service call. Whether visibility pays for itself is not a close question in this trade, and every contractor works it out in about ten seconds. That is why prices are published rather than hidden behind a proposal.
Your season is short and it is coming
Blackland clay shrinks through a dry summer and the cracks show after it. Work that starts in May is in the map by the time the calls begin. Work that starts in August is a year late.
Your town is smaller than you think
Across the five towns below, the number of companies genuinely competing in the map ranges from one to five. Not fifty. Winning is a question of outworking a handful of people, most of whom are not trying.
Three places a homeowner finds you. Most agencies work on one.
A customer lost on any one of these is a customer lost. All three are covered under the same monthly fee.
The map
Three companies get shown and the first one takes most of the calls. Category set to Foundation Contractor rather than General Contractor, service area drawn to your real drive time, photos of piers in the ground instead of stock slabs, and review count. Those decide which three.
Google Maps and the local packThe search results
Somebody facing a five figure repair reads before they call. Whether hairline cracks matter, what a lifetime transferable warranty actually covers, why one bid says twelve piers and another says twenty-two. Answer that and you are the expert before the phone rings.
Organic search resultsThe AI answer
A homeowner types my slab is cracking in Frisco, who should I call into ChatGPT and gets two or three names back. No map to rank in, no ad to buy. The model either knows you or it does not.
ChatGPT, Google AI Overviews, PerplexityWhere I work, and how hard each town is
Every number below is live from Google, sorted easiest first. Check any of it on your phone in about a minute. I would rather you did.
| Town | Top of the map | In the pack | Entry |
|---|---|---|---|
| Prosper | 15 reviews | 15 | Open |
| Frisco | 114 reviews | 114 · 65 · 41 · 18 | Catchable |
| Allen | 166 reviews | 166 · 158 · 91 | Catchable |
| Plano | 265 reviews | 265 · 147 · 85 · 74 | Contested |
| McKinney | 304 reviews | 304 · 269 · 224 · 34 | Contested |
Half the field gave up on the town next door
One company holds 70 reviews in Plano and 18 in Frisco. Another holds 74 in Plano and 15 in Prosper. A third holds 269 in McKinney and 65 in Frisco. They opened profiles in neighbouring towns and stopped feeding them. Taking one of those towns does not require beating anybody.
Not every listing above you is real
One profile ranking for foundation repair in Frisco has reviews that are entirely about roof replacement. Google removes these eventually. When it does, everyone below moves up a place at no cost.
The window is open and it will close
A private equity backed national platform holds 3,147 reviews in Fort Worth and 2,013 in the mid cities. It has not moved into the northern suburbs. Contractors who build a position before it arrives will keep it.
I mapped all five before asking a single contractor for money. That is the difference between me and the agency that bought a list of phone numbers.
What I actually build
Four things, every month, under one fee.
Rebuild and feed the Google profile
Primary and secondary categories, service area drawn to your real drive time, photos of actual jobs rather than stock slabs, services listed the way homeowners search them, questions answered before somebody else answers them for you.
Build a page for every town you serve
Not a list of service areas on one page. A real page per town with its own soil, its own competitors and its own examples. This is how you rank in Prosper when your yard sits in Plano.
Turn review collection into a habit
A link your foreman sends from the truck before he pulls off the driveway, while the homeowner is still relieved the house stopped moving. Reviews are the strongest signal in the map, and in your towns the gap between first and fourth is often under a hundred of them.
Make the models able to name you
Structured data, consistent facts across every source an assistant reads, and pages written to answer what homeowners actually type into ChatGPT about cracked slabs. Almost nobody in your towns is doing this yet.
Who I say no to
Roofers. HVAC. Plumbers. Remodelers. Concrete and flatwork. Anyone outside foundation repair, and any foundation repair contractor in a town where I already have one.
Turning work away costs me money every single month. It is also the only reason I can open a conversation already knowing what the map looks like in your town, when your season starts, and what a pier job is worth to you.
The day I take a roofer is the day I stop knowing your business better than the agency that cold-called you.
Straight answers
Find out what your town is costing you
Send your company name and your town. In 48 hours you get back where you sit in the map, who is above you and why, how many searches are going elsewhere, and what that gap is worth in jobs.
One foundation repair contractor per town. Free, no call, yours to keep either way.
Get a free diagnostic
Send your company name and your town. In 48 hours you get back your position in the map, who is above you and why, the searches going elsewhere, and what that adds up to in pier jobs. Then decide whether any of it is worth paying for.
One foundation repair contractor per town. All five towns are open right now. Free, no call, yours to keep either way.
Example reportNot sure what arrives? Read an example first.A real diagnostic on a real town — map positions, competitor review gaps, Slab vs Pier & Beam index entropy, and AI search visibility.Open the example report →Start with the diagnostic, not the invoice
Send your company name and your town. In 48 hours you get back your position in the map, who is above you and why, the searches going elsewhere, and what that adds up to in pier jobs. Then decide whether any of it is worth paying for.
One foundation repair contractor per town. All five towns are open right now.